Est. Tokyo 1947 · Landing in Australia 2026
Seventy-seven years ago, Kosaku Kikuchi wound his first transformer in a Tokyo workshop and decided quality was worth paying for. Sansui has since defined a generation of audio. Today, the mountains and water return — with QD Mini-LED, immersive sound, and appliances built for how Australians actually live.
Now in preview
QD Mini-LED · Q Series
02 — The new Sansui
Four categories. One obsession: engineering that lasts long enough to become someone's heirloom, priced for a real Australian home.
VisionQuantum dot brilliance, thousands of local dimming zones. Built for AFL nights and Netflix Sundays.
55" · 65" · 75"
SoundDolby Atmos in a form that disappears. Descended from a lineage of legendary Sansui amplifiers.
3.1 · 5.1.2 · 7.1.4
AirWhisper-quiet climate for Aussie summers. Efficient, connected, effortless.
2.5kW – 8.0kW
HomeGentle on fabric, ruthless on stains. Water-smart cycles designed for the driest continent.
8kg · 10kg · 12kg
Feature — Q Series
Next-gen QD Mini-LED with thousands of dimming zones, 144Hz for sports and gaming, and an anti-glare screen tuned for bright Australian living rooms.
03 — Heritage
— Kosaku Kikuchi, founder · 1944
Kikuchi began winding transformers by hand in Yoyogi, Tokyo, frustrated by the poor quality of post-war radio parts. In 1947 he founded Sansui Electric — 山水, "mountains and water" — a promise of Japanese landscape rendered in sound.
By the 1960s and 70s Sansui amplifiers were audiophile benchmarks. The AU-9500, the 9090DB receiver, the QRX quad systems — machines still hunted at estate sales today. That engineering DNA now sits inside every product we bring to Australia.
1947
Yoyogi, Tokyo
1972
AU-9500 · Silver-face era
04 — Seventy-seven years
Selected milestones · 1947 – Today
1947
Kosaku Kikuchi establishes Sansui Electric Co., Ltd., specialising in transformers.
1958
Sansui releases Japan's first stereo tube pre- and main-amplifiers.
1965
The matte-black-faced AU-series launches — a template for high-end integrated amplifiers for the next twenty years.
1971
Sansui invents the QS Regular Matrix, opening four-channel sound from ordinary two-channel LPs.
1975
The legendary Sansui 9090DB defines the golden era of the Japanese silver-face receiver.
1987
The α-x balanced circuit and double-diamond differential push the AU-alpha 707 and 907 into audiophile canon.
2026
The Sansui name returns with QD Mini-LED, immersive sound, air and appliances — engineered for the Australian home.
05 — The story, told properly
Two short films on what Sansui was, what happened, and what it is becoming again. Best watched loud.
The name
山水 — the classical Japanese term for landscape painting. Peaks and rivers held in balance. It has always been a good name for a company that makes machines about clarity, depth and space.
Launching 2026 · Australia
Register your interest and we'll send early access to the Q Series, pre-launch pricing and stockist info as soon as we go live in Sydney, Melbourne, Brisbane and Perth.